Mimmo Rotella

 Panorama politico, 1974 (1970)
Artypo on canvas
97 x 136 cm
38 1/4 x 53 1/2 in
Signed on the lower right on recto: “Rotella”

€ 160,000.00


With the development of the Artypo technique, motivated by his growing interest in typography (the term combines “art” and “typography”), Mimmo Rotella continued to disrupt and subvert the function of printed advertising posters, by isolating and layering fragments of sfogliacci. Playing with images, modulating them as if in a visual orchestra, the artist gave life to a series of intertwined icons through his compositions of coloured layers.
Demonstrating his own creative use of typographical processes, the artist selected posters amongst those printing proofs typographers would normally discard, which he then either mounted them on canvas or laminated. These proofs – whose function was merely that of warming up printing presses, controlling registers and quality of both colours and images – presented a collection of randomly placed images with areas of overprinting, a superimposition entirely dictated by the element of chance.

Panorama politico, 1974 (1970), combines at least three source images from the realm of advertising: one promoting books published by Mondadori, and the others toilet paper from the brand Lotus. The work’s title, translating as Political panorama, references the books selection presented in the famous Italian publisher’s ad – whose logo appears in full in the lower right of the artwork – namely, a collection of volumes on politics and history published in 1974 such as Talleyrand e Giolitti and Giolitti e i cattolici. On top of this, are two layers of heavily cropped toilet paper adverts. The first, in semi-transparent white and blue, reads “una toilette più dolce e più resistente” (a gentler and more resistant toilet), accompanied by the logo. The second sees the bright pink lotus flower and part of the logo typography developing vertically onto the surface, to occupy over two thirds of the composition.