Mimmo Rotella

Magoo, 1966
Artypo on canvas
79.5 x 122 cm
31 1/4 x 48 1/8 in
Signed on the lower left on recto: “Rotella/66”

€ 250,000.00


With the development of the Artypo technique, motivated by his growing interest in typography (the term combines “art” and “typography”), Mimmo Rotella continued to disrupt and subvert the function of printed advertising posters, by isolating and layering fragments of sfogliacci. Playing with images, modulating them as if in a visual orchestra, the artist gave life to a series of intertwined icons through his compositions of coloured layers.
Demonstrating his own creative use of typographical processes, the artist selected posters amongst those printing proofs typographers would normally discard, which he then either mounted them on canvas or laminated. These proofs – whose function was merely that of warming up printing presses, controlling registers and quality of both colours and images – presented a collection of randomly placed images with areas of overprinting, a superimposition entirely dictated by the element of chance.

Magoo (1966) features layers of advertisement imagery in a composition that pays homage to the Parisian advertising agency “Delpire Publicité”, founded by Robert Delpire. Combining Rotella’s interest in cinema with his fascination for typography and advertisement graphics, the work merges the printing proofs of an advert for the Azam 6 car by Citroen with the poster for the 1966 film Who Are You, Polly Maggoo?, directed by William Klein. Whilst the original black and white of the film poster is preserved through the production process of the artypo technique, the vibrant colours of Rotella’s appropriation are introduced through different printing proofs of the Citroen advert, glimpsing through the white spaces of the film poster.